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A
question might pop up in your mind, why e-commerce?
The
answer is simple.
Using
Electronic commerce your product can be accessed by millions of
customers by just clicking a button thereby giving a wider market
exposure to your product mix. You are available 24 hours/365 days
in a year to your customers. Shopper can buy your products without
having to visit you, at his convenient time. Also your client
base gets expanded to distant geographical reach. We may attempt
to categorise e-commerce in to TWO broad sections:
B2B ( Business to Business )
A business organisation buying/selling its products/services online
(using internet) to other business organization is known as a
B2B transaction. For example a paint company buying its chemical
raw material requirement online from another company supplying
chemicals on internet.
B2C ( Business to Consumer )
An individual buying products/services online (using internet)
from a business organization is known to have made a B2C transaction.
For example a student buying a book from an online internet book
store.
Similarly
you can access the consumers the world over by adding an online
catalog to your marketing plans. If you print 100,000 catalogs,
you reach only 100,000 customers. Think how can you reach millions
of customers. There are millions of potential customers gaining
access to the internet everyday. There is am upswing in this number
everyday. The researchers have forecast revenue generations in
terms of billions of dollars. As a matter of fact it is going
to be a way of shopping in future ( E-Commerce ). Star Web Creations
is fully prepared to take on the challenge to provide world class
E-Commerce solutions.
Please
note that an effective marketing strategy requires a keen understanding
of consumer behaviours. Online catalogs let you see what your
customers are doing and what they are buying, and you can use
that information to optimize the design of your site, so you can
sell even more.
You
can offer TWO kinds of e-catalog

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